Jonathan Ive leaving Apple after 20 years of innovative craftsmanship
1st July, 2019
1st July, 2019
Apple’s chief design officer Jonathan Ive, who has led Apple’s design team since 1996, is leaving the company later this year. He has been responsible for crafting some of apple’s most influential products till date. He has also appeared in many videos that documented and showcased the design of Apple’s latest products. Although he appears less frequently these days, he still provides voiceovers for many of the clips.
Ive is reported to be starting an independent design company which will count Apple among its primary clients. The company is called LoveFrom, and Ive will be joined by famed designer Marc Newson on the new venture.
This however does not mean Ive’s relationship with apple would be truncated totally, Tim Cook has said in a press release that “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built…After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
Evans Hankey, its current vice president of industrial design, is said to be taking over working alongside Alan Dye, VP of human interface design and reporting to Jeff Williams.
“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer,” Ive said. “Today it is stronger, more vibrant and more talented than at any point in Apple’s history. The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”
Ive has worked on several flagship products, including a wide range of Macs, the iPod, iPhone, iPad, Apple Watch, and more. He also had a hand in designing the company’s “spaceship” Apple Park campus and establishing the look and feel of Apple retail stores.
Here are some of his documented marketing narrations of his designs