How Blaqbonez and Oxlade changed the game for new acts; The game changer that is Mamiwota
19th November, 2018
19th November, 2018
The Nigerian music industry has seen so many noticeable changes this year. So far, there have been a lot of good songs from different artistes (both mainstream and upcoming acts). The more remarkable thing is the attention that new and upcoming acts have been receiving. With the integration of social media in the industry, many upcoming acts have been able to reach a larger audience who crave for novel and fresh sounds.
Being a new/upcoming act in Nigeria is nearly as difficult as going on a journey to an unknown place without a compass or directions. There are so many mistakes that can be made as there is no handbook nor guide to follow. Nigeria is blessed with so many talented acts, but it is not easy breaking through all the barriers to get to the top of the game or to at least get recognition. This year, however, has seen a wider acceptance of music from new and upcoming acts without aggressive promotion. Victor AD’s Wetin We Gain is a very good example of a song that garnered a lot of attention all over the country this year.
Although 2018 has been a great year for music so far, we need to give credit to whom credit should be given unto. The music industry became a lot more accessible when Blaqbonez decided to drop his album, Bad Boy Blaq. How so? You might ask. If there is one thing that Nigerians are known for, it’s their affinity for pop music. Good music can be pop music, but reverse is not necessarily true. Bad Boy Blaq is a hip hop project from an upcoming rapper and it was a brilliant piece of work. People began to wonder how they did not know the rapper before then. Blaqbonez is signed to Chocolate city and he was introduced to many by M.I (who executive produced Bad Boy Blaq). As much as this gave him an edge, it’s not enough to say it was that helped the artiste rise to prominence.
When Bad Boy Blaq dropped, it quickly picked up plays on radio stations. It’s expected as there would have been some promotional plans put in place to get radio plays for a new project. But unlike what is the norm (a song or project being neglected after sometime) for upcoming acts especially, Bad Boy Blaq, over a period of time continued to receive airplays. His album continued to move up on iTunes chart as his Spotify streams grew hugely. Fans and music lovers took to social media to express their love for the rapper and his craft. So, how exactly did Blaqbonez change the game for new and upcoming acts?
You can measure the success of a song or project by the number of airplays it receives. Mamiwota, one of the biggest songs on the album, which features vocals from Oxlade is a hip hop/rnb song that has enjoyed (and continues to enjoy) radio plays. It’s not that Nigerians do not appreciate good songs (that are not mainstream), it’s that they do not actively look or search for them. But somehow, Blaqbonez and Oxlade were able to deliver a song that broke all barriers and norms. From last year to this year there has been a rise in the Shaku Shaku trend. It birthed so many songs that rode on the wave that it appeared like the music industry had forgotten what good music sounded like until Blaqbonez and Oxlade intervened and salvaged the Nigerian music industry from the Shaku Shaku trend. Mamiwota presented the audience and music lovers to a sound they had almost completely neglected. As Mamiwota (and Bad Boy Blaq project) opened the eyes and ears of many, they decided to give other new acts a chance. Industry figureheads also became aware of how much good music had been pushed to side and how upcoming acts had almost no claim on the music industry.
As it is, upcoming acts like Oxlade, Fireboy DML, Zlatan, Lyta, Victor AD, King Perry and many more are currently on their way to taking over the music industry and come 2019, there is a high probability that the industry will see an increase in the more talented acts bringing a change to the game. Blaqbonez and Oxlade literally revolutionized the game and we are grateful to them.